On the same day Time Inc. reported online ad revenue rising, as the overall publishing segment remained largely flat at $1.3 billion in Q2 (Business 2.0’s life was extended for at least another month), the company picked the right moment to highlight its digital work. The company held its second Digital Showcase since March in New York, touting figures that indicated People.com, SI.com and the Southern Progress unit’s related websites have been able to hold its online visitors for a greater length of time than most other mass market news sites.
Among the flurry of stats offered by the company at its noontime event, John Squires, Time Inc. EVP, cited Nielsen/NetRatings figures that show the average Time Inc. visitor views 35 pages across its sites, making it number 15 behind more general sites like MLB.com (the top site was News Corp., with 415 pages viewed per month). Time Inc. also ranked 16th in terms of minutes spent on its sites per month, with its on average user spending 21 minutes per month (parent company Time Warner was number one, holding visitors for 259.3 minutes per month).
Some of the other points raised by representatives of its individual properties after the jump:
— Quigo Deal: Time Inc. signed an exclusive agreement with the contextual ad search company at the end of June. “We are readying our 15 brands to be sold as a single network,” Squires said. “We tried to let the websites develop individually. But the only way we could drive the Quigo agreement was through our collective companies.” Squires said Time Inc. estimates the deal will bring in $100 million in revenue over the next three years.
— Mobile: Squires: “There are exciting opportunities here, but its challenging, since we work with so many carriers. InStyle’s and People’s mobile sites are very new. CNN Mobile has been established, and we