Discovery Buys Green Lifestyle Blog/Site Treehugger For About $15 Million

4 Comments

Discovery Communications has bought out the popular green-lifestyle and news site Treehugger. Terms were not disclosed, but our sources say that piece is around $15 million, and that includes performance based earnout as well.

The new site will become part of Discovery

4 Comments

Frank Sinton

TreehuggerTV has been a part of the Mefeedia community since April '06 (when they started doing video?), so i am happy to see them move on to "bringing their message to the masses".

We've been seeing this happen quite a bit lately – it is clear that traditional media is tapping into the new media talent to compliment their existing or new programming.

-Frank
CEO, Mefeedia.com

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