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Discovery Buys Green Lifestyle Blog/Site Treehugger For About $15 Million

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Discovery Communications has bought out the popular green-lifestyle and news site Treehugger. Terms were not disclosed, but our sources say that piece is around $15 million, and that includes performance based earnout as well.

The new site will become part of Discovery

4 Responses to “Discovery Buys Green Lifestyle Blog/Site Treehugger For About $15 Million”

  1. TreehuggerTV has been a part of the Mefeedia community since April '06 (when they started doing video?), so i am happy to see them move on to "bringing their message to the masses".

    We've been seeing this happen quite a bit lately – it is clear that traditional media is tapping into the new media talent to compliment their existing or new programming.