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When a company so blatantly rips off a competitor that it references it in its splashy launch story by the Associated Press and spoofs it on its own site — well, you gotta give them credit for owning up to it. My Damn Channel, which launches today, is clearly built in the image of Funny Or Die — the Sequoia Capital-funded, Will Ferrell-fronted web comedy site (play the video below).
With similar rhetoric to the recently announced 60Frames, the site promises to bring the creative freedom of internet video to established entertainers. It is led by former MTV and CBS Radio executive Rob Barnett with funding from Okapi Venture Capital, and will feature videos from comedian Harry Shearer, filmmaker David Wain, and music producer Don Was.
Interestingly, My Damn Channel appears to have waltzed in the door without any proven video to its name and “already signed a distribution deal with YouTube,” according to the AP. We haven’t been able to find the company’s content on YouTube yet. Its own site was fraught with error messages when we checked it out late Monday/early Tuesday. (Coincidentally, we had complained about the quality of the Funny Or Die site when it launched too.)
Says the about page (though again, we couldn’t get the linked video to load),
My Damn Channel gives its artists 100% creative control to develop their own brands and new storylines. My Damn Channel produces a diverse array of programming and… blah, blah, blah. Are you still reading this crap? This is the web age. People don’t read anymore. If you really want to see what we’re all about, check out PromoSexual.
So far the content isn’t especially appealing — there’s certainly no “Landlord” video set to take the site to 41 million views and beyond. But the piling on of the pros hopefully will turn up something worth watching.