ExpoTV, the self-described “videopinions” site, has added DFJ Gotham Ventures to its roster of backers for its second funding round. The amount of the round was not disclosed. The company raised $6 million in a first round financing last December. DFJ Gotham joinsExpoTV’s previously announced investors Masthead Venture Partners and Prism VentureWorks.
The new funding is intended to help ExpoTV speed the growth of its video contributor community, whose online video reviews cover a broad range of categories including electronics, health and beauty products, home appliances and consumer packaged goods. The site also re-launched with a series of new social networking tools for its contributors. ExpoTV also plans to overhaul its publishing technology and content management capabilities, allowing the company to syndicate content to portals and e-commerce sites such as Yahoo (NSDQ: YHOO), AOL (NYSE: TWX), Google (NSDQ: GOOG), YouTube, Smarter.com and Buy.com. Release