Match.com’s new Mobile Service

Match.com, one of the biggest online dating services in U.S., has launched a new mobile version innovatively called MatchMobile. It will first launch in U.S., UK and Canadian markets, with plans to extend the service to nine more countries by the end of the year. It is a very basic mobile extension, and for an extra fee of about $5 per month, MatchMobile subscribers can receive and answer e-mails from suitors on their mobile phones. Not sure why they would charge extra (over and above the online service subscription fee) for something so basic.