Moving From Search To Full Service Digital Marketing, iCrossing Raises $62 Million For Expansion

Interactive marketing shop iCrossing raised $62 million from a fifth round, bring its private equity total to a hefty $110 million. The round was led by Goldman Sachs, with return backers Oak Investment Partners, RRE Ventures and StarVest Partners also participating. The Scottsdale, AZ-based company received $15 million in a fourth round last July; that round expanded to $30 million. Founded in 1998 as a search marketing agency, iCrossing has evolved into a global digital marketing agency. Over the past year, iCrossing has acquired paid-search agency NewGate Internet, U.K. social media company Spannerworks, and marketing technology provider Sharp Analytics. The company

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