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Updated:@IAMAI-Online Retailing: Subhiksha To launch Online Store Around Oct

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Chennai-based retail chain Subhiksha will be launching its online store around October this year, Subhiksha Trading Services marketing president Mohit Khattar told me at the sidelines of the IAMAI conference on online retailing being held in Chennai. Khattar said a basic non-ecommerce site will up in the next few days.
But looks like they have a skeletal image of the site up already here.
This is Subhikha’s second shot at Cyberspace. In 1999, the company, which currently has 760 outlets selling groceries, fruits, vegetables and medicines, had unsuccessfully launched an online version of its stores. Khattar blames low Internet penetration, fewer broadband connections and low download speeds for the failure of Subhiksha’s first online venture, which was shut down in two years.
In its second avataar, Subhiksha’s online arm will sell groceries, pharmaceutical as well as mobile products and will not be charging customers for delivery. The online and offline business are integrated for now and the same team will be managing both businesses, Khattar said.

11 Responses to “Updated:@IAMAI-Online Retailing: Subhiksha To launch Online Store Around Oct”

  1. Hi Anupama,
    So now i know that we both were there at the conference… (see, they were right in saying that offline integration is equally important as online :)). Were you there till the last session? if yes then what do you have to say about "ferns'n'petals" sales pitch… oops i mean "presentation"!

  2. Anonymous

    Basically Anupama you are dumb when it comes to internet :) .. happens when offline journo's try to cover the internet. You will learn the difference between a mail login and a website soon. ;)

  3. Anupama,

    They might host the website later there, but what you are getting to see now is not a skeletal framework and surely is a customised SquirrelMail login page that is provided by most web hosts.