Earnings: TheStreet.com Q2 Profits Up 12.5 Percent, As Revenue Rises 20 Percent

Increases in subscriptions and advertising helped TheStreet.com (Nasdaq: TSCM) gain 12.5 percent in Q2 profits, which came in at $3.6 million, or $0.12 per basic and diluted share, as compared to $3.2 million, or $0.12 per basic and diluted share, the year before. Revenues were up 20 percent to $14.9 million from Q206’s $12.4 million. Other highlights for the financial news site from Q2 included:

— Non-financial ad revenue rose 206 percent year-over-year. This revenue segment represents 39 percent of its total ad revenue in the quarter, up from 19 percent Q206.

— TheStreet.com made a number of moves designed to strengthen its position over the next year. The company bought the URL for MainStreet.com, which is currently being developed as a “sister” site to TheStreet.com. The new site will have an advertising sponsored revenue model with a lead generation component, and will provide “main stream news in the context of its impact on one’s financial life.” And in addition to a complete overhaul of the the main site in 2008, TheStreet.com has an agreement with Quattro Wireless, to develop and power its upcoming mobile site.

Earnings release | Webcast

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