Increases in subscriptions and advertising helped TheStreet.com (Nasdaq: TSCM) gain 12.5 percent in Q2 profits, which came in at $3.6 million, or $0.12 per basic and diluted share, as compared to $3.2 million, or $0.12 per basic and diluted share, the year before. Revenues were up 20 percent to $14.9 million from Q206’s $12.4 million. Other highlights for the financial news site from Q2 included:
— Non-financial ad revenue rose 206 percent year-over-year. This revenue segment represents 39 percent of its total ad revenue in the quarter, up from 19 percent Q206.
— TheStreet.com made a number of moves designed to strengthen its position over the next year. The company bought the URL for MainStreet.com, which is currently being developed as a “sister” site to TheStreet.com. The new site will have an advertising sponsored revenue model with a lead generation component, and will provide “main stream news in the context of its impact on one’s financial life.” And in addition to a complete overhaul of the the main site in 2008, TheStreet.com has an agreement with Quattro Wireless, to develop and power its upcoming mobile site.
Comments have been disabled for this post