New York Times’ Mobile Plans

New York Times Company (NYSE: NYT) announced its Q2 results today, and on the earnings call, Janet Robinson, CEO and president, talked about the company’s mobile initiatives: One of the areas of strategic focus is centered on building what Robinson called “an innovation capability to anticipate consumer preferences and creates ways to satisfy them. Mobility is at the heart of the group’s activities.” The Times’ mobile website has seen page views more than triple in Q2. Robinson: “We expect growth to continue next quarter, when research and development rolls out a mobile messaging platform for the company. All of our operating units are planning to launch new mobile products built off this new competency.” The company is also working on developing an idea for a mobile RSS and RFID mashup that grew out of the Yahoo/BBC Hack Day competition and will be released next year.

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