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Online TV Could Command 18 Percent Of Net Advertising By 2011: Report

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Advertising on internet TV channels could yield worldwide revenues of up to $10 billion in 2011, according to a report from Understanding & Solutions. That would make up 18 percent of what the forecast says will be a $60 billion internet advertising industry by then. Online TV ads contributed just $400 million in revenue in 2006, part of a $25 billion industry, U&S said (pdf). But a “mind-blowing” “goldrush”, driven by the potential in sites like YouTube and MySpace to get TV distribution, will see the medium play a bigger part, the firm — even though it doesn’t see online TV platforms taking off for another three years.