Bharti Telesoft In Talks To Launch M-Commerce For India’s Poor

After implementing M-commerce solutions such as mobile banking under the brand name Mobiquity for lower-income segment cellphone users in Bangladesh, Bharti Telesoft CEO Sanjiv Mital said in an interview with the Economic Times that his team is in talks with some Indian operators to replicate their Bangladeshi success story. Bharti Telesoft’s Mobiquity product was developed to be an interface between banks and telecom operators that would allow cellphone subscribers to make utility payments, ticketing, transfers, remittances, all via their mobile. “We found that people in the low-income segment were using mobiles to top-up their own prepaid accounts and also those of their friends and relatives,” Mital said. “The openness and acceptance level of e-recharge has been very high. Based on this, we believed that we could further enhance livelihoods of lower income segments by providing them with access to financial and banking services-and from this was born the mobiquity concept.”
He added that the India opportunity is evident from the number of mobile users, which far surpass the number of credit card holders in the country.

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