Alltel Adds MyWaves Mobile Video Service

Alltel (NYSE:AT) has made the MyWaves mobile video services available on certain handsets for a fee of $3.99 per month. The MyWaves video service is free to sign up for (and it claims to have more than 1 million users sign up globally since it launched last December) so I assume the fee provides an all-you-can-eat option for data charges. This is the first carrier deal for MyWaves. Alltel customers with the right phones can download the application from the Alltel Axcess Shop and then customize content from different genres — comedy, sports, health, business, music, technology and so on. They can also bookmark their sites and opt to recieve text messages when new programs are added. Alltel hopes the short-form video content will appeal to the youth market.