AOL announced this morning that it has a “definitive agreement” to acquire Tacoda, one of the largest online ad nets focused on behavioral targeting and one of the remaining ad net indies. Tacoda, founded in 2001 and based in NYC, will continue as a wholly owned subsidiary of AOL. No terms were disclosed. The NY Post, which appears to have had the story first, puts it at $200-300 million. Reuters puts the price around $275 million in cash.
It’s a switch from Tacoda’s recent public stance — last May chairman Dave Morgan told Crain’s NY: “When a business like ours grows as fast as we are, you don