12 Ways to Use Facebook Professionally


Facebook has to be the most talked about, and the most misunderstood, web service/platform right now. If you haven’t gotten drawn in by the hype, it may surprise you to learn that many people have already found Facebook to be an essential addition to their web working toolbox. Why? Because the Facebook social networking experience can be precisely what you want to make of it. Think of Facebook as a professional tool, and that’s what it is. It doesn’t matter how millions of high school and college students are using Facebook to get out of doing homework. You can make it into whatever you want, even your own personal media broadcasting channel.

Let’s look at 12 ways Facebook can benefit the web worker, particularly those who are home-based. The more connected you are to your co-workers and clients without being intrusive, the better your working relationship. [digg=http://digg.com/software/12_Ways_to_Use_Facebook_Professionally]

Note: you may need to have an existing Facebook profile to follow some of these links.

Think of it like personalizing your desk. You can’t help it. When you walk by someone’s desk, your eye is drawn to the pictures and the way they have personalized and organized their space. You pick up on clues to their lives without realizing it. Mary is a Mom whose desk is filled with pictures of two young children, and there are “To Mommy” pictures pinned to the side of her cubicle. You know what her weekends are probably like. John is still dating his high school sweetheart. He likes to scuba dive and he got some great shots of his last trip to Bonaire. You can see the paperback that Bill is reading on the corner of his desk. “Hey, I’ve been meaning to read that. Can I borrow it when you’re done?” Sally has a collection of labels from her favorite wine bottles. You know what to get her for her birthday.

Only display on your profile what you’d put on your desk. Just because Steve owns a picture his buddy took of him getting sick after an all-night party doesn’t mean he’s going to frame it and put it out for his co-workers to admire. Don’t add anything to your profile that you wouldn’t display for your supervisors, co-workers and clients to see as they’re walking by your work environment.

Look for old co-workers and current connections. I found more contacts on Facebook this way than I did on LinkedIn. Former colleagues have “Googled” me, and after a few emails to catch up we don’t communicate again. By adding these people to Facebook, I feel more connected to them without having to actively maintain a conversation via email. Look for business opportunities out of shared interests.

Add friends selectively. Contrary to popular belief, Facebook isn’t about “collecting” friends. There’s no reward for quantity, and you can have a rich experience on the platform with only a handful of connections. The quality of your Facebook experience will be based on the quality of the people in your network. Create a limited profile for those people that you are on the fence about whether to include. By default your limited profile contains everything in your full profile, so take the time to edit it down.

Add apps selectively. Right now, there are over 2000 apps you can add to your Facebook profile. The temptation may be to try them all. Don’t. Just because you can add Love Quotes to your profile, it doesn’t mean you should if you want Facebook to be a professional tool for you. Pick apps that won’t waste your time when you visit your Facebook home page, so avoid those that involve playing games. Read/Write Web offers a selection of top apps for work. Read the app description carefully and know exactly what you’re getting, and what the privacy settings are before you go. It helps to see how your contacts are using the app first. But never fear, worst comes to worst you can remove an app as easily as you added it.

Think of your apps in two ways…what do you want to see (that will appear on your Facebook home page) and what do I want the world to see (that will appear on your profile)? You might consider adding an app that you don’t display on your profile at all, but it uses the collective wisdom and usage patterns of your network to provide you with valuable information. Or, if you visit your Facebook home page often it can help keep you organized having nothing to do with your friends’ actions.

Edit your news feed preferences. You don’t necessarily have to know the moment someone adds a new picture, but you may want to know when they’ve made a new connection you may have in common. Click the “preferences” button on your Facebook home page and use the sliders to give preference to the type of information you want. The more you fine-tune this information, the less time you’ll waste sifting through useless updates.

Edit your profile and security settings. Give careful consideration to exactly who sees your profile and when. Don’t take the default settings which tend to expose more information than you may be comfortable. Take the time to go through each link in the Privacy area and make necessary adjustments. Maybe you don’t want people who are casually searching to know who your friends are or “poke” you. Maybe you don’t want a public profile (accessible to people who are not on Facebook). Facebook can come back to bite you as Miss New Jersey learned. This is especially true if your primary network is geography-based. It’s one thing to share your full profile with everyone who went to the same college or high school you did, it’s another to share your profile with everyone in the New York City metropolitan area.

Incorporate the tools you’re already using into your profile. Web workers like playing with all the latest toys. Do you blog? Do you Twitter, Pownce or Jaiku? Do you read feeds? There are Facebook apps available for all these services. If you have already use these tools professionally, why not add them to your Facebook profile? After you add the respective app, you simply do what you were already doing and let the app do the work. You can see the Twitter updates from your Facebook contacts without necessarily following their updates in Twitter itself. If your blog is on WordPress.com, you can add the WordPress app and your posts will automatically be pushed to your Facebook profile, along with recent comments. If you don’t host your blog with WordPress.com, you can easily use the built-in Notes application to post your blog feed as you publish. It will let your contacts know through your mini-feed when you’ve posted a new entry. Since your friends can edit their news feeds as easilly as you can, they can control how much of your life they really want to see.

The Google Reader Shared Items app publishes to your profile those items you’ve shared in Google Reader, as the name implies. Do you think your contacts would like to read that interesting post? Don’t disturb them by emailing them, click the “Share” button in Google Reader and now it’s right there on your profile with minimal added effort on your part. The “Top Shared” panel takes a del.icio.us/popular approach to showing the most shared posts across everyone who has installed the app.

Join Groups related to your business interests. Many groups on Facebook are nonsense, but there are quite a few that can provide useful information and professional connections. Don’t miss the already existing groups for our parent site, GigaOm and sister site NewTeeVee. Each group can feature a Wall (like a guestbook…a continuous scroll of messages) and threaded discussion lists. Rather than trying to search for groups, watch the groups that your friends are joining, as often you will find them of interest for yourself. After all, they’re in your contact list because you have something in common, right? You might even think about using Facebook to virally address a business cause, as some are doing in their effort to save Business 2.0 magazine from going under. I only wish there was a way to see updated discussion threads on one screen rather than clicking group to group.

Limit time wasted on Facebook. Facebook can suck you in easily. Remember, you have work to do. You won’t help your career if you fall behind on projects because you were too busy playing in iLike. If you find that you’re spending too much time reading Facebook message boards or reading about your friends’ favorite book selections then set limits for yourself. Facebook is a black hole. In order to get the most of Facebook, you have to be on the platform. Consider the Facebook toolbar for Firefox which will notify when you have a reason to go check the home page. You can also work with Facebook from your mobile phone, so think about babysitting your profile while you’re waiting in line or otherwise bored and not being productive anyway.

Be philanthropic. And look good to your friends while doing it. Can Facebook change the world? Probably not. But you can do your part and show it off. You can add the Causes app to specifically benefit nonprofit organizations. You can join groups that stand for actions you believe in. Use your Facebook profile to show the best side of you to your contacts, and if the environment or a cause benefits from your actions then all the better.

Ask Questions. Tap into collective intelligence with the My Questions app. Don’t know the best resource for a particular problem? Maybe your network can provide some insight. Many of us have used our blogs for this very purpose. Asking your question on Facebook instead filters out the general public, and doesn’t leave a trail for Google to follow.

Look for events. It’s not all concerts. There’s some opportunity for good, face-to-face business networking if you’re open to it. If you are already use the Upcoming.org site to find and track conferences and other events you can add that information to your profile. Or you can use Facebook’s built-in events application to see what conferences and events your connections may be attending. Last week I attended a wonderful NTEN (Nonprofit Technology Network) webinar that I only knew about thanks to Facebook.

Are you using Facebook as part of your work day? Tell us about it in the comments.



Hmm – I was thinking this article would offer tips on how to use facebook organizationally, rather than personally. You know, using a facebook group to keep management in touch with employees, volunteers, etc., or maybe to replace a stodgy intranet messageboard. Still, good tips.


Some nice ideas here. Many thanks. Let’s face it – it would be great to go to one place and, by carefully limiting what certain people can see, be able to use that for both business and leisure purposes. Right now – has to be FB I think. Thanks for ideas.

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keara smith

well i think facebook is very good to meet ppl that u no and would like to catch up with>>>>>>>and i would never try to go on there to meet a stranger i do have a facebook and i love gong on there it gets me away from home and stuff to go on there is like gettin a new pair of shoes cuz its so fun to up load pictures videos and all kinds of stuff>>>>>>>but other than taht i like facebook>>>>>>>>>>

Jenny Creese

Fantastic article – we’re using this to train all our staff in how to use Social Networking Sites for professional networking and development. Cheers!


This article doesn’t tell you what the benefits are of using Facebook. I still don’t understand why you’d use it.

trademark registration

Facebook is much more organized than myspace, and has a much wider variety of applications. This is a great article to use to help improve your own facebook, especially if you’re new to the site.


My communications class is posed with the question, what is the easiest way to communicate what students want to architects building a gymnasium. What are the statistics of college students using facebook? Are they good enough to be a good source of input from the students or unreliable?


I’ve been using facebook for quite a time and I can say that this is the best one for me. What I like most about this site is the ability of any programmer to develop their own application for facebook just like what we did for Woot Watcherand let others use and share it.


I’ve never used facebook, but I’m starting to find that I probably should since I work on the web all day. This article convinced me that I need to sign up for an account and try it out to see how it works and what it offers. Good stuff.

Mario Sundar

Definitely solid ideas, but why take the fun out of Facebook! :)

I’m the community evangelist at LinkedIn; and I use LinkedIn for my professional needs. Facebook is fine for my social activities pertaining to movies, music, politics, etc… Your recommendations will diminish the fun aspect :)

Thanks for a nice post.
Mario from LinkedIn

Roberta Beach Jacobson

Thanks for the detailed article!

I registered at Facebook after hearing so much buzz about the wonderful Lonely Planet group there. Just don’t know where to go with it now. The point of it escapes me.

LinkedIn? Yes, I am linked. For what, I don’t really understand. One positive with LI is it seems professional and doesn’t include silliness.

Shelfari? Seems more fun that connected to any work-type network. As someone asked, how connected must we be? It seems these sites take over our lives. Each month another “must join” is added to the pile!

I have to add I very much like the amazon profiles That system works well for me. A downside is you’re only allowed to invite three folks at once to link up. Because of that rule, it tends to build up slowly. Anybody else like the community at amazon?

Andy Towler

The main problem I have with Facebook is that I can’t register. Because my primary email address starts with ‘mail@’, Facebook’s registration engine rejects it. I know that’s the reason, because I emailed them and they told me. How bizarre is that? As far as I can see it yields no benefit to them, and has certainly lost them a potential member. I’m not going to set up a new POP3 account just to see what the Facebook hype is all about.

Juan I. Ruiz

This is a very good article, and I wish more people knew about using facebook professionally. Personally, I don’t use facebook for my professional endeavors; I feel that it takes too much time to set it up for that purpose (as many other people have expressed it). And the other problem is that it is hard to control what other people post about you. For example, you make a very good job creating a professional profile, but then, a friend from the summer of ’02 go posts a picture of you having a ‘good time’. Your professional profile is lost!


Great…there goes all the fun that once was part of Facebook. But don’t worry…it won’t be around much longer, at least not in the same relevant way. On to something else!


Great article as I am relatively new to Facebook. Have tried marketing with Myspace and had success, but they have recent developments with bulletins, links and hacking that makes it seem it’s going downhill..

Facebook from what I have read and seen is constantly gaining popularity due to Myspace’s restriction. Squidoo is another one which may take off. It would be remiss for anyone trying to market to particular niches or audiences to not give new social networks a try.


I think this would be a great app to add to the professional list: http://apps.facebook.com/my-resume

The Resume app is essentially LinkedIn on Facebook. You upload your resume, and friends can write recommendations for you. There’s a one-click sync-up with your LinkedIn profile – you can mirror your LinkedIn profile and recommendations right into your Facebook resume.

Kinda like a LinkedIn-Facebook mashup…

Judi Sohn

Tnwake, All good points. However, while “traditional” businesses may be in the majority overall, those that work for them are not in the majority on this site. I don’t think Facebook is an all-or-nothing network. I also use LinkedIn, email and many other ways to connect and communicate with colleagues while I sit here in my home office, given that face-to-face networking is not as easy an option for me as it would be in other settings.

I don’t know about anyone else, but when I search for someone on Facebook I have absolutely no idea whether they’re drunk, a “club whore” or anything else (unless their picture gives something away). When I scroll through the networks of the people in my network, or people who belong to the same groups that I do, I tend to see people who appear to be around my age with similar backgrounds. YMMV.


I think the reasons you’ve given might apply to a very small number of companies who are very young (for example, a silicon valley start-up where the oldest person is the 28-year-old CEO). But for traditional businesses which make up the over-whelming majority, a social networking site just doesn’t have any professional use.

For one, most companies block social networking sites like facebook, myspace, etc. so employees couldn’t get to it even if they wanted to. Aside from that, it was simply not designed as a professional platform. Even if I had a very professional looking profile with business information and nothing from my personal life, others would have to sort through the throng of profiles that are primarily not professional.

I wouldn’t want a professional contact searching for me knowing they’d have to sort through 15 drunk frat profiles, 13 club whore profiles and who knows what else before getting to me. Using something like LinkedIn that was designed for the professional world is much more.. well, professional.


Valid tips for using facebook ! But finaly I am getting a bit tired of all the different social networks. It is just too many different places where i would need to manage my relations to friends and colleagues. I have made the experience that people once used to one of those networks do not really bother to switch any more (if they are really using the network).

What we all need is a sort of “Social Relationship Protocol” that enables synchronization, export, import and transport of our social relationships. This would allow us to switch the social networks and applications without loosing our relations. What should be supported is:
– Mechanism to establish certain levels of relations (one way request, two way confirmation etc.)
– Transporting and synchronizing your relations with contacts
– Different levels of trust and privacy profiles/groups
– Transport contact changes for certain level of contacts
– Support and implementations of this protocol in: social networks, email servers, messaging application etc.

Anybody ready to specify and force the social apps to implement ;-) ?


A very good Application but when are they goin to stop, personally I stick to Facebook and cannot stand invitations to some other rubbish Networking site that I have never hear of. If we are/were friends/colleagues you will catch me on Facebook Im not going to register on all the others.

Alex Lowe

I recently moved from the hi-tech startup scene to personal ventures and blogging after I sold my last company. For now, I work from home, try new technologies, research, and am getting plugged back in to the level I was in the 90’s.

In doing so I am being introduced to the publishing side of blogging, social networking, micro-blogging, and all the other Web 2.0 community things out there. It’s an interesting phenomenon.

I have a hard time with Facebook as a professional platform, and i think the reason is that not a whole lot of people use it as such. LinkedIn still works better for me for keeping in touch because outside of email, online is not an effective communication tool for me.

While I’ll continue to use it, I have found little success with it so far and I’m having trouble seeing how it will get better. Maybe it’s because I don’t know enough people that are the Silicon Valley type? Even though my career is in technology and startups.

My verdict, it’s a weak tool and the time and effort spent on keeping it updated and working doesn’t pay off. Put yourself out there to search and be searchable, but that phone call or email means so much more.

— Alex
Software, Technology, and Startups Blog

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