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Is Rediff Launching A New Venture, Or Is IShare Being Hived Off?

Alarm Clock had done a story on Rediff launching a disruptive media technology business last week, and since then we’ve been trying to get more information/an official statement on the venture. Rediff’s VP for HR and Corporate Development Ashish Mehrotra had posted a job opening for a COO at LinkedIn, according to which:

“The model will attempt to create a disruption in the TV industry using contemporary internet technologies. The current team consists of 15 employees who have deep understanding and experience in digital video processing, media and product development.

To me that sounds like iShare, but somewhere in that profile, it mentions a separate company. What I’d like to know is – is this an entirely new venture, or is iShare being hived off into a separate company?

In response to a mail from ContentSutra, Ajit Balakrishnan, CEO of Rediff has declined to comment, saying that “For competitive reasons, we are unable to add any more information on this at this moment.”

Note: Alootechie had published the same; the Linked In information first appeared in a comment on VCCircle.

2 Responses to “Is Rediff Launching A New Venture, Or Is IShare Being Hived Off?”

  1. I think this is to do with the rediff guys planning a site where you can buy sell ad spots for tv. more like an exchange for advertising space across media including tv, print and online…

    essentially using technology to disrupt the business of media planners….

  2. this is all very well . but i have one Question how can some cause a disruption in an Existing Industry using Contemporary technology . TV + Web is a hot area right now so every one wants to get there and make money . problem is that every one want to do it at Application Layer . noone wants to refine the technologies for hosting ,compression,bandwidth ,video fingerprinting, image search in video frame, better streaming protocol, HDTV Streaming . result ? 60+ YouTube clone , 15 + Joost Clone , 100+ video widget companies . but not much action under the application layer .

    if only someone can bring cost of distribution of online video down it will increase the reach on existing video content like anything . remember youtube when it was acquired by Google was burning $1 Mil / Month on bandwidth bill only. and you need a high bandwidth connection to enjoy You tube video if by compression and streaming we can reduce the bandwidth requirement it will be a good solution for
    A ) Increasing Reach for You Tube and clones which means more advertisement revenue
    B) Lower cost of operations for you tube clones . which mean more margin
    but world seems to be busy with doing "Yesterday Once More " . chances that Rediff will do something different is very little . yet no one holds the copyright on disruptive media tech . Lets wait and watch [ Watch Video]