The way they price these things…Disney has launched mobile comics – both full stories and single comic strips – on the decks of Reliance Communications, Airtel and Hutch, reports BS. They’ve priced the comic strips at Rs. 3 each on Reliance Communication networks, and entire comics at Rs. 50 on airtel and Hutch. have daily comics (Mickey, Winnie the Pooh). Disney will introduce a new character every week, and will have around 35-40 characters available on mobile by the end of the year. Disney Mobics, as they are being called, can also be downloaded from Disney’s mobile site.
I just think that Rs. 3 for a comic strip is far too high, but you never know. Branded content like that will probably be pushed on Disney Channels.Disney has also developed localized games – clams that “Mickey Rickshaw Rush” received over 70,000 downloads. Also in the works is “Donand Ganga Kinaare”. Disney has launched an Interactive Voice Response System (IVRS) service.
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