WPP Plans VC Tie Ups For India Expansion, To Launch 24/7 Real Media In Asia

We had a post last week saying London-based advertising major WPP is finding it difficult to aquire companies in India because of a jump in valuations of target companies due to venture capitalists’ interest. The Business Standard reports today that WPP CEO Martin Sorrell, who is on his annual India tour, is planning to team up with venture capital funds to expand its digital and online advertising business in India. Apparently, the group has already adopted this model in China. The communications company also plans to launch 24/7 Real Media, a digital marketing firm it acquired in May, in India and the rest of Asia.

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