Oh boy, here comes another attempt at a content-focused MVNO, this time in UK: Ministry of Sound, the legendary electronica brand which has nightclubs and a music label, is thinking of launching an MVNO, reports NMA. It is still in idea/exploration stage, and Ministry of Sound’s commercial director Matt Dicks said the MVNO was unlikely to be launched before the end of the year.
The brand has been a mobile players for a while, with content on the O2 Active portal and others, and plans to extend its reach to the other operators, as well as unveil a new D2C mobile site, the story says.
Comments have been disabled for this post