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Fisher Communications Acquires Hyperlocal Start-up Pegasus News

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Seattle-based Fisher Communications has acquired hyperlocal pioneer Pegasus News. No deal details but it looks like a form of acq-hire since Mike Orren, president of Pegasus News, and his team will stay on in Dallas. Dallas-based Pegasus News fits in with Fisher’s internet expansion plans for its own Pacific Northwest television and radio stations; it also can be deployed in other markets. In addition to the hyperlocal model, Pegasus news comes with something called “The Daily You” — a way of adapting to readers’ interests based on reading habits instead of check-off boxes.

Formed in 2004, Pegasus News took on music site to show what it could do, making it a full entertainment site that eventually became part of, a larger hyperlocal site covering the Dallas-Ft. Worth area. The plan was to expand to other markets.