Reader Survey Results: The Who and Why Of You

As promised, here are key results of the survey so many of you paidContent.org and MocoNews.net readers took the time to fill out a month ago — and the winners of the five Slingbox AVs (courtesy of Sling Media).

The five winners (selected through the random number generator in Excel sheet data):

— Jessica Lilie – BabyCenter
— Eric Ludwig – Glu Mobile
— Byron Bollas – Incelligence
— Josh Mortensen – LoveFilm
— Kip Sheeline – Levensohn Venture Partners

Now a brief of the results:

paidContent.org: (to read MocoNews.net results, go here)

1) Job titles:
C-Level: 20%
EVP/SVP/VP/Partner: 18%
Sr. Director/Director: 21%
Sr. Manager/Manager: 19%
Other: 22%

2) How often:
Once every business day: 56%
Multiple Times a day: 24%
Every other day/2-3 times a week: 16%
Once a week : 4%
Less than once a week: 1%

3) Region:
USA/Canada: 53%
U.K./Great Britain/Ireland: 12%
Western Europe: 9%
Central/Eastern Europe or Russia: 3%
India: 5%
East/Southeast Asia: 6%
Central & South America: 4%
Australia/NZ/Oceana: 6%
Middle East 8 1%

4) Format of reading:
E-mail newsletter: 42%
Paidcontent.org website: 34%
RSS Reader: 19%
Mobile Device: 4%

5) Industry sectors:
Internet Content: 26%
Content Distribution: 15%
News Creation/Distribution: 11%
Software: 6%
Film and/or TV Distribution: 5%
Film and/or TV Production: 5%
Advertising Agency/Producer: 3%
Investment Banking/Financial Services: 3%
Private Equity/Venture Capital: 3%
Internet Retailer: 3%
Market Research/Analysis: 3%
Public Relations: 2%

6) Percentage ranking coverage sector as being first and second in importance
Breaking news: 55% (first), 16% (second)
Market research: 14% (first), 23% (second)
M&A news: 10% (first), 21% (second)
Licensing deals: 7% (first), 11% (second)
Venture capital: 5% (first), 8% (second)
Conference coverage: 3% (first), 7% (second)
Interviews: 3% (first), 9% (second)
Executive moves: 3% (first), 6% (second)

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