Reader Survey Results: The Who and Why Of You

As promised, here are key results of the survey so many of you MocoNews.net and paidContent.org readers took the time to fill out a month ago — and the winners of the five Slingbox AVs (courtesy of Sling Media).

The five winners (selected through the random number generator in Excel sheet data):

— Jessica Lilie – BabyCenter
— Eric Ludwig – Glu Mobile
— Byron Bollas – Incelligence
— Josh Mortensen – LoveFilm
— Kip Sheeline – Levensohn Venture Partners

Now a brief of the results:

MocoNews.net: (to read paidContent.org results, go here)

1) Job titles:
C-Level: 24%
EVP/SVP/VP/Partner: 17%
Sr. Director/Director: 18%
Sr. Manager/Manager: 23%
Other: 17%

2) How often:
Once every business day: 9%
Multiple Times a day: 9%
Every other day/2-3 times a week: 8%
Once a week: %

3) Region:
USA/Canada: 30%
Western Europe: 14%
U.K./Great Britain/Ireland: 14%
East/Southeast Asia: 9%
Central/Eastern Europe or Russia: 8%
Central & South America: 7%
Australia/NZ/Oceana: 7%
India: 7%

4) Format of reading:
E-mail newsletter : 51%
MocoNews.net website: 30%
RSS Reader: 13%
Mobile Device: 6%

5) Industry sectors:
Mobile Content Owner, Licensor & Distributor : 37%
Mobile Software: 20%
Carrier/MVNO: 9%
Mobile Ads/Agency/Producer: 6%
Media/Publisher/Writer/Blogger: 4%
Market Research/Analysis: 4%
Investors/bankers: 3%
Mobile Hardware: 2%

6) Percentage ranking coverage sector as being first and second in importance
Breaking news: 49% (first), 18% (second)
Market research: 25% (first), 29% (second)
Licensing deals: 8% (first), 9% (second)
M&A news: 7% (first), 17% (second)
Venture capital: 4% (first), 8% (second)
Conference coverage: 2% (first), 7% (second)
Executive moves: 2% (first), 3% (second)
Interviews: 1% (first), 8% (second)

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