Online Video Ad Manager Adap.tv Raises $10 Million First Round

Online video ad platform Adap.tv has secured a first round financing of $10 million. Gemini Israel Funding, which invested an undisclosed amount in the San Mateo company back in February, participated in this round, as did new investor Redpoint Ventures. Adap.tv plans to use the funds to expand its product offerings, which includes managing the placement of post- and pre-roll ads for publishers and offering cost-per-click, cost-per-action and cost-per-thousand methods for advertisers.

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