BSNL Pilots Location Based Services In East Zone

BSNL has piloted a web based “Locator Service” in its East Zone network. The locator uses mobile towers to track the location of the person, on the basis of the strength of the signal. The service is expected to be launched in six months, in association with US based Telenity. VAS provider mBlazon is also piloting a similar service with “a CDMA operator”. Five players involved in the service – operator, VAS app developer, MAP service, routing company and the locator company. More at ET and EFY Times.

While such a service has several applications – location based advertising, chatting, dating, gaming, employee tracking etc, people have been highly skeptical of its accuracy – each handset receives signals from several towers, and location is determined based on the strength of the signal. At night, sometimes I get a signal from a tower that’s probably 5-6km away from my house. Of course, what worries me more is the issue of privacy.