CourtTV Unveils New Brand: Will Be Known As ‘truTV'; Relaunch Will Be Done By End Of ’07

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Tru is a haute cuisine restaurant in Chicago. Make it lower case and add TV and you have Time Warner’s rebranding of one of the most recognizable cable brands around. Effective Jan. 1, 2008, CourtTV will be known as truTV — chosen, the company says, to reflect “the network

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