Yahoo India has monetized “Answers” with a tie up with Hindustan Unilever Ltd (HUL) – they created a branded zone for the launch of Dove Haircare, as per a release. Yahoo also filmed 100 minutes of video tips on haircare from 250 women from Mumbai, Delhi and Bangalore, and these were complemented with answers related to haircare at Yahoo Answers, as well as tips from experts. I wonder how long this deal with HUL is for – it’s certainly a good idea, but is the branded zone permanent? I also noticed advertising (for Magic Bricks) on the page – so it’s strange that HUL is open to advertisements from other brands to be displayed on their branded site.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_2a277ef4d2eb6a06030756b96a72d1a7","wijax_15c892de567f6588bf4573abf1113c25"]
{"source":"https:\/\/gigaom.com\/2007\/07\/10\/419-yahoo-india-monetizes-answers-with-branded-qa\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_4ead7ff0471e87e1fcd52932333bdb52","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2007\/07\/10\/419-yahoo-india-monetizes-answers-with-branded-qa\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_4ead7ff0471e87e1fcd52932333bdb52","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post