Message Board Software Vbulletin Bought By Internet Brands

An interesting acquisition a few years too late, probably: Jelsoft, the Wales-based developers of popular community message board software Vbulletin has been sold to media and e-commerce holding company Internet Brands. The company also have a beta version of Vbulletin blogs – a blog software platform also integrated into the message board software.
AC: vBulletin has a huge base of loyal users that Internet Brands might be able to bring into the age of blogging. Its a contrarian investment by Internet Brands but we believe it will turn out to be a shrewd one that stands in sharp contrast to the lofty valuation paid by investors for Ning yesterday.