In The Presidential Race, McCain Leads Romney (In Display Advertising)

By most measures last week, John McCain’s bid to be the Republican standard-bearer for next year’s presidential election appeared to be in free-fall: campaign donations and polling numbers were relatively low, forcing the candidate to lay off staff and cut advisors’ pay. But ClickZ pointed out one area where McCain is in the lead – he ran more display ads than any of his competitors, Republican and Democrat. According to Nielsen/NetRatings AdRelevance, in May, McCain ran about 8.7 million impressions, while fellow Republican Mitt Romney ran about 3.4 million impressions. Both focused their online ad messages at conservative primary voters, reaching out to readers of right-leaning opinion sites such as NewsMax, TownHall.com and National Review Online. Romney focused mostly on NewsMax, with 1.6 million ads on the site, while McCain opted for TownHall.com, having that site feature over 6 million ads. Both campaigns ran around 200,000 ads on National Review Online. Romney also sought to spread his online campaign to Yahoo (NSDQ: YHOO), FoxNews.com, AOL (NYSE: TWX) and USAToday.com, all of which were avoided by McCain, who perhaps wanted to cast a wider net, issuing ads on YouTube and Nascar Online.

On the Democratic side, Hillary Clinton appeared to take a break on display ads in May, though in April, her exploratory committee seemed to be testing the waters, running only 395,000 impressions.

loading

Comments have been disabled for this post