[by Ingrid Lunden] With some 495 million subscribers and counting, China is a booming market for mobile advertising, but the head of one big ad agency working in the country says that it’s also riddled with fraud and speculation.
Feng Guangming, the CEO of Beijing Dianyi Advertising Co Ltd, called the Chinese mobile ad market “far from mature” and says it will take at least two years to see a major upturn, according to an interview in Malaysia’s Star newspaper. Dianyi is a JV between Japanese companies CA Mobile Ltd, Dentsu Inc. and Cyber Communications Inc.
The country has seen a flood of investment and activity in the mobile ad space
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