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The Squidoo Spam Problem

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Update: HubPages and Squidoo officials explain on their respective blogs what they are doing to overcome the spam-related problems. Thanks guys for listening, and we understand the problem is hard. Keep trying!

Last year when one man brand, Seth Godin, launched Squidoo, it was greeted with enthusiasm. Squidoo offered a way for Lens builders (often enthusiasts) to aggregate some of the best links and information about their pet projects, and get paid. Squidoo, no wonder is (generally speaking) showing decent growth. Unfortunately, Godin’s baby has become a favorite haunt of spammers, especially blog comment spammers.

squidoospam.gifJason Calacanis, who runs a competitor marginally competitive start-up, Mahalo, recently called Squidoo, a “dirty, SEO back-alley.” Squidoo responded by taking some preventive measures, but they don’t seem to be having an impact.

Over past three days we have seen an inordinate amount of blog-spam emerging out of Squidoo. Akismet has been good at catching most of it, but a few of them are slipping through. Other such services, HubPages, Google Pages and the dreaded Tripod have been used by spammers. According to Akismet data, nearly 94% of comments on blogs are “spam.” This is an insanely high percentage, and start-ups such as Squidoo should ensure that spammers don’t hijack their platform, and turn what has been

19 Responses to “The Squidoo Spam Problem”

  1. PXLated and Jason,

    well, i looked at the sentence again and decided to drop the marginal and competitor bit. folks can make their own decision. meanwhile i am getting increasingly irritated by the comment spam from squidoo.

  2. Well, we really are not competitive at all.

    Squidoo is a very powerful publishing platform–perhaps too powerful–like Blogger.

    We are a human-powered search service (I’m using that word over directory or engine these days–thoughts on it?).

    If you want to see the difference please try doing a search for iPhone or Paris Hotels on Mahalo and Squidoo. It is very clear that these are two very different services after you do that.

    We have one iPhone page that is created by individuals with community review… very similar to a Wikipedia page.

    We do not have over 100 iPhone or Paris Hotel pages (most of which are of unknown origin) like Squidoo.

    Also, we pay folks who we know to write our pages. Squidoo splits revenue with an unlimited number of people… thus the spam problem I think.

    Squidoo is just too good at what they do (personal publishing, SEO, and affiliate revenue), so spammers are leveraging their platform for nefarious purposes. If Squidoo locked down creating pages they would solve the problem–they would also lose a ton of revenue and page views.

    Mahalo for the thoughts,