Live Earth’s Live Video

Live Earth, The Concerts For A Climate In Crisis, will be broadcasting live here until late Saturday night. Check it out.

Boasting an awesome list of performers, Live Earth kicked off its nine-concert, seven-continent mega-event in Sydney, Australia and has since rippled around the globe (and the internets). Musicians, celebrities, and dignitaries are asking the world to pledge to solve the climate crisis. The event looks to “create a critical mass of opinion worldwide,” organizer Al Gore told the New York Times.

The event is redefining media blitz as the concert will be available from a massive number of sources. On TV you can catch is on NBC, Bravo, The Sundance Channel, Universal HD, Telemundo, Mun2, CNBC, and MSNBC. On the radio XM and Sirius have both devoted several channels to the concerts. Online MSN is hosting a massive amount of content. The organizers are aiming to reach a staggering two billion people with the event’s coverage.

MSN just announced that they hit 10 million live streams for the Live Earth event, a landmark in online broadcasting. The site (best viewed with Microsoft’s IE, of course) is beautifully laid out allowing you to see who is playing where in the world and click back and forth, going seamlessly from Linkin Park in Tokyo to Snoop Dogg in Germany to Melissa Ethridge in New York. Between sets you can cruise to another part of the world, calculate your carbon footprint, and take the Live Earth pledge.

The entire site, with its massive amount of traffic, is being hosted by AISO.net, “the only 100% solar powered data center in the world.” The concerts themselves are also trying to be as ecologically sustainable as possible, running generators on biodiesel and recycling and composting as much waste as possible.

The event’s online presence has occupied prime real estate on MSN.com’s main page for the last several weeks and offers a huge amount of original content (including an amazing reuniting of Spinal Tap, embedded below, and Madonna’s new music video made for Live Earth, embedded above).

The concert’s main sponsors are Philips (pushing its compact fluorescent light bulbs), Chevy (ironically pushing their ethanol), and Microsoft (hosting the event on MSN and pushing its Zune).

The event has taken the idea of Live Aid to a new level and seems to effectively be hooking people in with their deftly designed online component, encouraging people to pledge their part via their laptop or mobile device. The question is whether people will continue to think about this after the concert is packed up and Monday rolls around.

Now, if you’ll excuse me, I have some CFLs to install.

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