Mobile Ads Get Moving in Europe

A WSJ story focuses on European mobile advertising launches, because it says “European phone technology is generally more advanced than American.” (Although the article then points out that the difference in 3G phone penetration between the US and Europe is 16% and 20% respectively…so not that big, really.)

UK operator 3 is singled out for its old-school TV approach to advertising: its video clips are entirely ad-supported in pre-roll and post-roll formats (other operators in Europe typically charge extra for TV services). Some of the big-ticket advertisers that have come onto the platform include Cisco, Microsoft, Intel, and Unilever

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