Lowe Sees Majority Of Global Mobile, Digital Mktg Work Being Done Out Of India

Advertising agency Lowe Worldwide, which is part of marketing company Interpublic Group, plans to do a big chunk of its digital and mobile marketing work out of India, Lowe Chairman Tony Wright said in an Economic Times interview. “The mobile has become the third screen (TV and internet being the other two),” Wright said. “As more people continue to consume more media, we need to find newer ways of engaging them.” Wright said the agency is working with a leading mobile technology company in India, which is one of the biggest mobile markets in the world, to find marketing solutions.

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