Cash Injection for Helio

Helio, the newbie ‘don’t call us a phone company’ MVNO, needs another round of allowance from its more traditional telecom parents. Reuters says that SK Telecom and EarthLink will each invest $100 million more into their joint venture sometime during the second half of this year.

That’s on top of the $440 million that the parent duo originally put forth. Will at least $640 million ensure that Helio lives? Who knows, but with the economics of the MVNO model already shuffling Amp’d into bankrupcy and turning ESPN into a purely mobile content play, it’s getting harder and harder to be anything but skeptical.

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