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Apple Inc to Design Mercedes Navigation Systems

GPS Magazine points to a German report (FOCUS automotive magazine) that Apple Inc has struck an exclusive deal with Mercedes to develop their in-car navigation systems. The Luxury car maker will have exclusivity to Apple’s design for the first 6 months, after which it wouldn’t be at all surprising to see these Apple Navs popping up in other Luxury brand names as well.

The Apple in-car Navigation systems won’t be showing up in Mercedes’ vehicles until the 2009 model year, so we’re around a year away from seeing what Apple’s got up its collective sleeve. It’s probably a safe bet that an enhanced version of the Google Maps feature (found in the iPhone) will be used in some shape. GPS Mag points out the obvious, that iPod and iPhone integration would be no-brainers – the latter being more useful in this writer’s opinion.

Notice how I referred to Apple by their new name here, twice? I’d say news of this sort is yet another reason they dropped the restricting ‘Computer’ tag from their name. They’re quickly evolving into some new and interesting markets with the Apple TV, iPhone, and now in-car GPS…

Apparently this is a couple weeks old, but the first I’d heard about it. I blame the iPhone for eclipsing everything else from view…or something like that. Regardless, should be interesting to see where Apple takes this.

9 Responses to “Apple Inc to Design Mercedes Navigation Systems”

  1. This news has just led me to belive the Apple Inc. is actually a UI design company.
    For a long time I though what Apple Inc is trying to be, and I came to the conclusion that this is whats best describe the new Apple. From the beginning of the Mac in 1984, UI was their thing, and every decade they take it further.

  2. I know that Mercedes is getting their inCar heaxd unit (along with GPS) from Bose.
    Bose has recently got out that in the market.

    So i would agree with above ppl that it is fake.

  3. That “news” is just as fake as the BMW press release on the iPhone where they stated they are [one of] the first car manufacturer to have iPhone support.

    Clever marketing gag. Just enable Bluetooth and connect your iPhone to your car’s hand-free set. Connect it using the iPod connector to listen to your music. Works in an Mercedes S class as well as in a Toyota Prius or a 3 series BMW. Surprise.

  4. The story was denied by Mercedes Benz one day after Focus put it out. It seems some kind of journalist was on the hunt for hist big day.
    It seems very unlikely, that Mercedes drops his old partner Becker on this, on the other side it’s kinda unlikely that Apple does suchn an exclusive deal with Mercedes. What we see possible ist a cooperation between Apple and (Harman-)Becker getting the iPhone into Mercedes Cars.