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Industry Moves: Vivek Shah Promoted To President, Time Inc. Business and Finance Network

Late word via AdAge that Vivek Shah, credited with much of the success of CNNMoney.com, has been promoted to president of the Time Inc. Business and Finance Network; he has been the network’s president of digital publishing. He is replacing Time Inc. vet Christopher Poleway. The network dates back to April 2006; it combined the ad sales staffs of the four business mags. But, as Nat Ives points out, the joint sales effort has yet to deliver the hoped-for results. Previously, Shah was promoted to president of the Fortune/Money Group in early 2006 after four years as GM.

Updated: The move is “official”, via an internal memo. “Vivek’s broad experience in the digital world will allow us to continue our rapid development of an integrated, multi-platform business and further align the print and digital sides of our organization,” the memo said.

NYP: Fortune has been getting a lot of attention from Time Inc., including a redesign, the use of heavier paper stock and high-priced hires. For its part, Business 2.0 is also under intense pressure to turn a profit, and rumors are swirling that it may ultimately be folded into Fortune or Fortune Small Business, says NYP (I have heard rumors to this effect as well). Also, after the $68 million buy in 2001, the magazine is a long way from seeing any of the investments pay off, hence its status as an endangered magazine, the story says.

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