In-Game Ad Provider NGI Raises $10 Million For First Round Financing

Beijing-based in-game advertising provider Network Game Interaction has closed an estimated $10 million first round funding led by GSR Ventures, according to China Venture (via China Web 2.0 Review). The two-year-old company works with both MMOG and casual games on ad insertions. NGI claims to have placed ads within online games covering over 70 percent of Chinese game players.

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