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Jaman, now playing on AppleTV

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jamanmoviessmall.jpgGiven YouTube’s control of the snack-video market, it is no surprise that attention is shifting to long form, professionally produced content. Joost, Babelgum and scores of others are chasing this market, betting that MTV Summer Break might make compelling viewing on your PC.

One company that often gets overlooked in this whole conversation is Jaman, a San Mateo, California-based company that offers full length movies for either downloads or rental via a P2P client (works on Mac and Windows.) Unlike some of their competitors, the company is focusing on international and indie content, staying away from the Hollywood fare. (Babelgum is focusing on international content as well.) I have always liked their service and client software – it is more polished than some of its rivals and delivers on what it promises. [digg=]

I wrote about them back in December, and with the company being now exactly 100 days old, I wanted to catch up with them. In their new sprawling, if somewhat sparsely populated office, what I ended up seeing was a big and pleasant surprise and it involves AppleTV.

The folks at Jaman have developed a plug-in of sorts for AppleTV that basically installs on the AppleTV box, and allows your PC/Mac to find and sync content from Jaman’s client to Apple’s box. It still maintains its copyright protected status, and 7-day-rental policy. For legal reasons Gaurav Dhillon refused to talk about how they did the hack, but said Google is your friend…. your will find the answer.


Jaman has done a great job of (unofficially) integrating their service with AppleTV, and the experience was as seamless as say YouTube. But more importantly, the visual quality on a big screen plasma screen was stunning… scratch that, breath taking, when compared to Apple’s own video offerings. I think Apple should give this product their blessing and give people a good reason to buy AppleTV, which is still a hobby according to Steve Jobs.

Apple TV is the first device they have extended their service, and are working on porting it to all sorts of devices including some of the newer internet-only set-top boxes.

“Everyone else is focusing on video on PC, but we think the real experience is on a real TV (screen),” says Dhillon. He pointed out that his rivals are still talking about it, and Jaman has already done it. “We have done it on a closed platform, so doing it on open platforms is going to be relatively easy,” he says. The company has already aggregated move than 1,500 international movies (500 are encoded and available online), and is looking to add television shows and music channels to the mix in coming months.

So when do we common people get our hands on this plug-in? Very soon: maybe before the All-Star Game in July 2007.

Bonus link: Robert Scoble has a video interview with Dhillon.

20 Responses to “Jaman, now playing on AppleTV”

  1. jamiegau

    Apple will NEVER approve of this.
    Apple want to OWN the living room, not sell consumer electronics so others can SHARE it. Same with Microsoft.

    But then again, I do believe this is inevitable. But not with Apple and Microsoft boxes.
    Come on Google, release the Android-TV os already!

  2. The visual acuity of Jaman rocks! Streaming content looks grainy and dated – almost like taking a step back technologically. HD is the way forward and these guys have nailed it.

  3. In the interview, we are told that one can refuse to participate in Jaman Cascade Network (their P2P network). If confirmed, I will subscribe to it; otherwise I will not (see my reasons in reference to Skype). After all, Amazon S3 charges about 15 cents per GB – I am willing to pay the bandwidth cost, but not share my PC or bandwidth.

    By the way, given that they claim to cater to “middle tail”, how much can they really benefit with JCN?

  4. I saw the jaman demo at Demo07 and had an oppurtunity to talk to Gaurav as well. Their execution is fantastic, and the picture quality is very very good. It ports well to the TV sets. I think this vastly differentiates itself from the others.

  5. These guys are doing an amazing job. The Scoble interview was great and I really think that their product line is going to take off and could ultimately be the boost that AppleTV is hoping for!