Nokia Developing Point&Find Ad Solution


Nokia plans to launch a service in 2008 that will let people point cameraphones at real world objects and get information on them from based on pattern-recognition technology which searches a database. The service will be called Point&Find, and the curious thing is that it’s being pitched as an advertising service rather than a search service. “The company is currently looking for partners in advertising, media, and retailing to take part in trials it hopes to start in various parts of the world in August, Philipp Schloter, senior business development manager at Nokia

Comments are closed.