Real Time Content Launches With Funding From BT Group

“Adaptive media” platform provider Real Time Content has just launched with an undisclosed amount of funding from BT Group and New Venture Partners. The UK-based company customizes video and audio, “adapting” content based on the stated preferences of online content users in real-time to deliver personalized advertising. Real Time Content is offerings its services to content providers and marketers, who can analyzing profiles, surfing trends and bandwidth capabilities and then tailor their products for according to the particular interests of individuals. The company was incubated through BT’s external venturing program. Release

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