CNN Exec: Pipeline Had Too Few Subs; Revamped CNN.com With Free Pipeline Will Be “Game Changer”

David Payne, CNN.com SVP and GM, was a true Pipeline believer. His dismay at the premium service’s pending June 30 demise comes through clearly in a message to Pipeline subs posted on the CNN.com blog, just as he has to admit that even at 7 cents a day — the way he likes to break down the subscription cost — Pipeline had too few subs to ever achieve full scale. His two reasons for the change to free, flash-based video: “First, as popular as the service was, it became clear to us that reaching true scale was going to be impossible if the product remained a pay service. Remember that our entire mission is about getting more news to more people on more platforms