Classifieds portal Bharatmatrimony.com has launched MatrimonyDiary.com a portal for engaged couples to create a Web site with their own domain name and share the story of their romance. The release claimed a cost of about Rs. 4,000 to create and maintain the Web site. Advertising will be the revenue source for the site, according to a Bharatmatrimony spokeswoman. For the first year, couples can have their Web site up and running for free. Thereafter, they will be charged a fee to maintain the site. I didn’t see any ads on the site yet and as for charging couples to maintain the site a year later, I don’t see too many couples having the enthusiasm to pay for a site touting their love story a year after their marriage. The company, which recently announced a five-fold increase in its marketing spend for the fiscal year, seems to be less and less concerned about margin pressures as it adds to its basket of Web sites.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_c717c91e9e6095bedb3d580ca1445e06","wijax_31962b818094b480b648ebe64c3a4095"]
{"source":"https:\/\/gigaom.com\/2007\/06\/26\/419-bharatmatrimony-launches-free-wedding-diary-site\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_396841d73534fa0d8e812cf74ab69b8c","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2007\/06\/26\/419-bharatmatrimony-launches-free-wedding-diary-site\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_396841d73534fa0d8e812cf74ab69b8c","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post