– Xbox Live tries ads with McDonald’s, New Line partnership: Microsoft Xbox Live is partnering with McDonald’s and New Line Home Entertainment to offer its first advertiser-sponsored movie, which will be available free to subscribers over two separate one-week periods. Xbox is in talks to do more sponsored downloads as it expands its advertising push on the service
— CBS Brings Daytime To Online: CBS Daytime programming is being brought online. The first ad-supported programming to get the CBS Interactive treatment includes soap operas Guiding Light, The Young and the Restless and As the World Turns. The shows will be streamed across CBS.com and CBS Audience Network, which distributes the content through AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh.
— Meredith Expands Video Channel: Meredith Corp. plans to launch the second component of its ad-supported broadband network, Parents.tv, next month. The new additions from Parents.tv will cull content from Meredith stable of titles including Parents, American Baby, Family Circle and Child, focusing on subjects ranging from pregnancy to raising older teens. The site will feature community tools, branded content, resources and e-commerce components.
— Comedy Central Launches Political Humor Hub: Comedy Central’s InDecision, which was started as The Daily Show segment during the 1992 presidential election, has got its own branded website. The new political humor hub, at InDecision2008.com, features video clips will bring together clips from The Daily Show, “The Colbert Report, Lil’ Bush and Comedy Central stand-up specials. Original content also is in the mix, from user-generated postings to a blogger called The InDecider.
— WE TV Goes ‘Bridal’ On Web: Taking aim at its rival female-focused TV network Lifetime and Oxygen, WE is introducing a broadcast/online initiative called WE Go Bridal, includes three original shows about weddings. Anchored by its reality show Bridezillas – and a community site with made-for-web video and user-created content.
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