NAA Mid-Year Review: NYT To Raise Prices For Newsstand Sales, Home Subscriptions

The NYT is joining WSJ and FT in raising its newsstand price … NYTCO CEO Janet Robinson told the Newspaper Association of America’s Mid-Year Media Review the paper will raise single-copy and subscription rates. According to the AP, she said the price increases slated to take effect July 16 would result in about $7 million to $8 million in additional revenue in 2007, and $14 million to $16 million on an annual basis going forward. Home-delivery rates will be hiked 3-4 percent while the single-copy price will jump to $1.25 from $1.00 and Sunday single-copies will move to $4.00 from from $3.50.

Last week, NYTCO reported that overall ad revenues fell 8.5 percent to $157 million in May 2007 from $171 million the previous year. In particular, the New York Times Media Group – which includes the flagship paper – saw revenues drop 9.1 percent to $93 million.

Also last week, Dow Jones and Pearson announced respectively that print editions of the WSJ will rise from $1 to $1.50 on July 16, while in the U.K., the Financial Times will go from £1 ($1.97) at the newsstand to £1.30 ($2.56).

loading

Comments have been disabled for this post