Premium SMS made up 32 percent of US mobile content revenue in the first quarter of this year, bringing in $273 million according to Telephia. Most of this revenue (79 percent or $215 million) was as payment for mobile content, while voting/sweepstake entries generated 13 percent of total revenues with $35 million — although this represented 47 percent of premium SMS volume, reports MediaPost. “NBC’s Deal or No Deal has translated into a premium SMS hit, generating nearly half of the volume and revenue of voting/sweepstakes entries in the first quarter of 2007,” said Telephia. According to the report in the US 29,544 pieces of mobile content were bought off-portal with premium SMS in the first quarter.
CORRECTION: After one of the commentators pointed out that the figures in the MediaPost article resulted in a per-content price of over $7,000 I dug a little deeper. The graph in the MediaPost article leaves off the very vital piece of information that the figures are given in thousands, so it is 29,544,000 pieces of content bought off-deck and paid with premium SMS in the first quarter, at an average cost of $7.28. That’s still far above the average cost of mobile content, suggesting that there are some subscription services being paid for but not being used. (release)
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