User generated ratings site Viewpoints.com has closed a $5 million first round financing. The Illinois Innovation Accelerator (i2A) Fund, a new public/private venture capital fund, provided funding. Aside from i2A investment, other investors in the Chicago-based company included Joe Mansueto, founder & CEO of Morningstar; Michael Alter, president of The Alter Group; Matt McCall, co-founder and managing director of Draper Fisher Jurvetson & Portage Venture Partners; Lon Chow, general partner with Apex Venture Partners; and J.B. Pritzker, founder and partner of New World Ventures and CEO of The Pritzker Group.
In fashioning the site’s reviews, Viewpoints has a range of categories, from movies to restaurants, education to health care, travel, among others. The company asks reviewers to include personal experiences when posting to the site. Users can also access in-depth profiles of its posters, giving others the chance to review the reviewers. Release
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