TelecomAsia has a good interview with Singaporean operator MobileOne chief Neil Montefiore, who says the operator is taking a “throw everything against the wall and see what sticks” approach to mobile content. It’s a good insight into an operator with a different view than most — for example, Montefiore thinks mobile portals are doomed in 2-4 years. Asked if the death of the mobile portal meant the death of the carrier brand, he replied” “I have a somewhat different view than most people on carrier brands. We need to rethink how we brand mobile, because it’s an invisible service with very visible devices, and getting an emotional attachment to an invisible thing is really quite difficult.”
He also gave an indication of mobile content revenue: “The actual content money is…bleah. About 1.5 to two percent of total revenues. Voice is about 70 percent. Pure data transport is about five percent, and text and value added services are the rest. That’s why all these big statements on mobile content and advertising just makes me say, “Come on, guys”. [Laughs]”
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