Three of the head honchos from HBO’s online media efforts have left the network’s New York office, including Jim Moloshok, John Penney and Carmi Zlotnik, according to Variety. It’s no Terry Semel leaving Yahoo, but it is a sign of no confidence in former CEO Chris Albrecht’s hires.
HBO has been notoriously slow on the online takeup, though it is hampered by long-term licensing contracts with existing clients like movie studios and customers like hotel chains. The network has been futilely aggressive against downloaders, while at the same time hiring digital talent and expanding promotional distribution with the HBO Labs project.
New CEO Bill Nelson has an opportunity to replace the former digital executive team with a new batch of fresh faces, or he can choose to ignore their efforts entirely. I’d suggest the former.
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