Yash Raj Films To Open Up Song Video Downloads For Audiences Abroad

Starting today, Bollywood fans abroad will be able to buy their favorite Yash Raj Film song video through the YRF Web site, according to this release. Although Indian consumers can download audio songs from the Web site for Rs.20 a piece, the video service will be available only to the Indian diaspora but the release didn’t mention the price. Although the plan was to release 20 song videos for download today, no video downloads were visible on the site. Each song video is expected to be a digital file available as a “download-to-own” option whereby the video will be licensed to play on the computer downloaded, using Microsoft’s Windows DRM technology.

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