Short Features Top The List of Popular Mobile TV Content, Danish Mobile Operator Reports

An analysis of view habits during the first six months of TDC’s mobile TV service reveals size does matter, Cellular News reports. Users prefer short TV snippets such as news to other content. This realization has prompted the Danish mobile operator to add two new short feature channels to its mobile TV offer: the news channel DR Update and the music channel MTV Shorts. The line-up will soon be expanded to include the entertainment channel Star! All channels focus on short feature content.

TDC’s stats also show that the each user (on the average):

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