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Recommendation Engine Provider MyStrands Receives $25 Million In Funding

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A huge amount for what it is, though it shows recommendation is gaining traction as a solution to the content discovery dilemma. MyStrands has raised $25 million in its second round of funding, according to the company’s blog. The main investor is 25 year-old Spanish media mogul Antonio Asensio, owner and CEO of the Spanish media group Grupo Zeta. Existing investors Debaeque and Sequel are also backing this round. This latest rounded brings total investment in MyStrands to $31 million. The details are thin, but the company has told me it plans to sharpen its focus on delivering mobile advertising